Unlock the 50+ Learning Market in 5 Days
Biggest Mistakes Companies Make Marketing to Older Adults that Miss Multigenerational Market Opportunities, Alienate Potential Customers and Trigger Ageist Backlash – and What to Do Instead (Without Spending a Ton on Focus Groups)
OUT: Ageist youth-culture marketing
IN: Respect-based multigenerational marketing
• A crash course to align with the biggest demographic shift of the 21st century.• Recognize the hidden potential for savvy companies.• Avoid the 5 biggest mistakes companies make.
This free email course gives you everything you need to shift focus, uncover and act on real market possibilities.
My name is Marsha Stopa, and I have more than 15 years experience teaching, coaching and helping solopreneurs position their digital ventures.
"Working with Marsha was an absolute pleasure. She created an exceptional email course with follow-up sequences and a landing page targeted specifically at Gen X women business owners. What stood out most was her remarkable ability to ask the right questions, drawing out the exact information she needed to craft content that aligns perfectly with my company’s voice."
Pat Williams, CyberCletch.com
Want to make sure this free email course is “worth it” before you sign-up?
Here's everything that's inside:
Day 1: Why blindly focusing on the 18- to 49-year-old market means you’ll never see opportunities with 50+ customers who will happily buy your programs.Day 2: Why dumping everyone over 50 into one big bucket means you’ll miss the biggest (and most potentially profitable) demographic shift of the 21st century.Day 3: How relying on inaccurate, ageist cultural stereotypes leads to alienated prospects and customers and a potential ageist backlash.Day 4: Why falsely believing all mature customers are technophobes and Luddites will miss a huge market of tech-savvy and information-hungry customers.Day 5: Why the brand loyalty myth leads to losing market segments that would easily switch to your brand.
Hooray! The first lesson of The Lifelong Learning Playbook is on its way to your inbox.
Within the next minute or two, you're going to get an email from me, Marsha Stopa.This email contains instructions to get started with the Lifelong Learning Playbook crash course, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!
P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Despite my good behavior, sometimes the "email algorithms" think I'm a robot! 🤷🏻)